Shoppers Stop Resorts

The Agency gave us the live footage shot against a white background. The idea was to have animated elements cover the background and one element which are a part of the environment from each BG be used for going from one live model to the other. In addition to that, we need to match the BG as per the camera magnification and movement. All of this to create a seamless video of the live models being in the hand drawn environments. The technique used was 2D (traditional) animation done directly in computers.

Artwork featuring all the backgrounds and two of the elements used for transitions.

Magic Elements Studios creates Video for Shoppers Stop Resorts

Magic Elements Studios creates Video for Shoppers Stop Resorts

Magic Elements Studios creates Video for Shoppers Stop Resorts

Magic Elements Studios creates Video for Shoppers Stop Resorts

Magic Elements Studios creates Video for Shoppers Stop Resorts