Here the client started with a broad brief on what the brand is all about and how he wants it to be positioned in the film. He is an entrepreneur who was launching his company vinyl skins for mobile phones and other devices under the brand name “Skintice”. He wanted the B2C film to directly talk to the fashion cautious youthful target audience. And B2B to inform the investors of the opportunities his product has to offer. While the other talks to the potential channel partners, showing them the opportunities that “Skintice” has to offer.