1. Stop Motion Animation

It is a style where physically the animators manipulate objects, which makes it look like these objects are moving by themselves. So an exact sequence is played back, generating an image of movement and action.

2. 2D Animation

This is the traditional way of drawing for animation. Its function is to produce storyboards, backgrounds and characters in an environment of two dimensions. Now due to computers, it is mostly done on software. But earlier, everything was hand drawn. Though 3D is on the rise, 2D is still in demand.

3. 3D Animation

This is a revolutionary technique. In this style, objects appear in three dimensions. They have the ability to move and rotate. 3D animation is used in feature and short films, television commercials, brand or corporate videos, etc.

4. Mechanical Animation

This is utilised to show assemblies, modus-operandi and configuration of mechanical products. Explaining the functions of machines using this style of animation makes it easier to understand.

5. Cutout Animation

This animation is a form of stop motion. They move paper cutouts under the lens to tell a story. But with innovations in the industry, computers can now easily cut and animate images.

6. Animatronics

This is a robotic animation. This idea belonged to Walt Disney Imagineering, which they created to welcome guests at their theme parks. Many companies later began using this style of animation for their brand’s purposes.

7. Whiteboard Animation

It is also known as an explainer video. Due to its minimalistic design, it allows your audience to keep his/her focus on what is being shown on the screen without getting distracted by the visual effects. In this animation, a story will be told using a whiteboard to the audience using drawings. It is good for an educational purpose.

8. Clay Animation

A kind of stop motion were pieces of clay are used to form various characters. Here water based or oil based clay are used. It is a time-consuming process. That is why clay animated movies are much shorter than other animated ones.

9. Rotoscope Animation

In this technique, the footage is software-traced using the rotoscoping tool. It’s an early animation style. This equipment was developed by Max Fleisher, a Polish-American. Although computers create this animation now, it is still known by its previous name.

10. Typography Animation

In this style, there is both motion and text. This is used in cinematography during the title scene of the movie. If creating font faces is what you like, then this could be your favourite animation style.

At Magic Elements Studios, we are on a mission of making this world a better place, one film at a time.

Increases conversion rates

Video marketing increases your conversion rates by leaps and bounds. A compelling video that is cleverly packaged with attractive visuals and text is designed to impact a viewer’s buying behaviour and convert customer viewership into leads.

Advertises better

Running a business takes hard work, effort and perseverance. A video can easily explain what your company has achieved since its inception, which would impress your clients and motivate them to give you an opportunity to work with them.

Video over text-based content

Consumers now prefer watching a short video clip explaining the entire product in detail to reading a manual with complete instructions. As a result, more than 45% of business organisations have an explainer video on their website – the best and cost-effective way for your website to go viral.

There is so much to explore

There are no hard-and-fast rules when it comes to video marketing, the field is yours. You can use either one or a combination of different techniques to market your campaign. Explore and experiment with CGI, talking heads, animation and much more, and choose what suits your campaign best.

Videos are mobile-friendly

Cellphones, tablets and iPads have become the way of life. Not everyone is inclined to watch a full-fledged video on their laptop or personal computer as they are constantly on the go. People enjoy watching YouTube videos on their phone, and the use of smartphones is increasing day by day. Therefore, you can be sure that your video audience will only increase over time.

Retains audience retention

Do your readers actually read the complete description or do they read the first couple of lines and skip the rest? On the other hand, you can measure the number of views on a video, click-through-rates and even the exact point of time at which they stopped watching the video.

Great for email marketing campaigns

All of us know about junk and spam emails, and nobody wants to check an email from an unknown sender. However, video content greatly motivates people to subscribe to your website and increase click-through rates by 200-300 %.

Encourages social sharing

Contrary to a text-based product description, videos are much easier to share across multiple social media platforms. One can post the video on their Facebook, Twitter and Instagram wall and add it to their Stories as well. Moreover, they can share the same over chat applications such as Messenger and WhatsApp. Social shares can increase audience traffic to your website, which is always a good thing.

Improves SEO results

You’re 53 times more likely to be visible on Google if you have uploaded relevant video content on your website. For better SEO results, choose your title and descriptions wisely and provide relevant links back to your products.

Stronger emotional appeal to your audience

Video marketing manages to send across a stronger emotional appeal to the audience. The planned tonal change, emotional music and facial expressions are the best way to interact with the audience and gain their interest.

In this modern age of going digital, there’s simply no reason to not adopt video marketing for your website. Therefore, work on those ideas and create a brilliant video marketing strategy to impress your clients and skyrocket your company’s sales in no time.

We are proud to announce the launch of a new logo as part of the ongoing evolution of our brand. With the new vision to be the foremost Indian animation house that develops ideas from script, through to finished piece.
We continue working with advertising and digital agencies, as well as direct with brands, entrepreneurs and companies. We love working on anything that moves with character- TV commercials, brand idents, web banner ads, online explainer videos. We have the facility to produce it all- from concept to delivery.

And we also produce our own short films.

When he launched your website, he was frustrated with the level of response he received from it. Communication was poor, and potential customers were constantly missed. It seemed like no project was ever came your way.

This led him to make to make a search for the solutions. After getting a reference from a satisfied customer, he came to us.  On his first meeting he was convinced and we went on to create an explainer video that tells his company’s story and gets his customers to take action.

To guide this process, here what you can expect.

We focus on what matters most

Beautiful visuals, a snappy soundtrack, and a smooth voice-over are all part of a successful video, but they’re not the most important. When it comes to producing a video that effectively tells your story and delivers a compelling message, you need a solid foundation. You need a creative concept that is unique and on brand along with a script that addresses the key benefits of your product or service and drives action.

Before we even get to work, we take the time to understand your business and analyze your brief. Whether it’s a product that’s difficult to explain or a business that seems boring, we do what it takes to distill each concept into a simple message that’s easy to understand and connects emotionally with customers. Whether it’s a conference call with you and your team, or a direct meeting, we want to ensure everyone is on the same boat and working towards the same goal.

Fixed pricing

We understand that pricing is extremely important. For that reason we work to fixed prices based on the type of video you would like and it’s requirement. This fixed price includes everything you need for a complete and professional video so there will be no extras down the line. We feel this is important so you know you are getting everything you need for one fixed price.

We have experience

The older we get, the more we appreciate people with experience. My parents call it wisdom, and not only does it help you get things done faster, better, and more efficiently, it helps you avoid the mistakes you made in the past. Each and every day we’re working on videos and learning something new, what works and what doesn’t.

We want to be your video partner

As we’ve matured as a company, we want to partner with you, not just produce. There’s a big difference. Producing means taking what you’re told and executing someone else’s vision. Partnering means being intimately involved in the creative process and working closely together to bring a bring a shared vision to life. And while we may have spent thousands of hours creating video, you have thousands of hours with your business, which means a true partnership is the only way to create amazing work.

Fixed turnaround times

We work to fixed turnaround times so you know when we will provide the next part of your project. Our turnaround times are 3, 5 or 8 working days depending on the stage your project is at. When you work with Magic Elements Studios you will be given specific and realistic dates for each deliverable.

We work differently

Most studios have an in-house team of designers, animators, and cinematographers. Not the case here. We intentionally wouldn’t hire a full-time creative staff. Instead, we partner with some of the most talented creative individuals on a project basis. That scares some people off, but hopefully our work speaks for itself.

Instead of being constrained to a limited range of styles and capabilities, this model gives us the flexibility to assemble a small team around your project that can provide a nearly limitless range of creative styles (e.g. clean, modern, cartoon or corporate) and techniques (e.g. animation, live action). And let’s face it, most of the best creatives are freelance anyway !

And lastly…

We have a small but mighty team here, and I think it works to our advantage. Because small also means we can find ways to get things done in a time crunch and on a tight budget. No big overheads or posh office, just a small, fun-loving, talented group of hard workers.

We know Magic Elements Studios isn’t going to be the right partner for everyone, but if these reasons resonate with you, please get in touch. We’d love to chat with you!