1. Stop Motion Animation

It is a style where physically the animators manipulate objects, which makes it look like these objects are moving by themselves. So an exact sequence is played back, generating an image of movement and action.

2. 2D Animation

This is the traditional way of drawing for animation. Its function is to produce storyboards, backgrounds and characters in an environment of two dimensions. Now due to computers, it is mostly done on software. But earlier, everything was hand drawn. Though 3D is on the rise, 2D is still in demand.

3. 3D Animation

This is a revolutionary technique. In this style, objects appear in three dimensions. They have the ability to move and rotate. 3D animation is used in feature and short films, television commercials, brand or corporate videos, etc.

4. Mechanical Animation

This is utilised to show assemblies, modus-operandi and configuration of mechanical products. Explaining the functions of machines using this style of animation makes it easier to understand.

5. Cutout Animation

This animation is a form of stop motion. They move paper cutouts under the lens to tell a story. But with innovations in the industry, computers can now easily cut and animate images.

6. Animatronics

This is a robotic animation. This idea belonged to Walt Disney Imagineering, which they created to welcome guests at their theme parks. Many companies later began using this style of animation for their brand’s purposes.

7. Whiteboard Animation

It is also known as an explainer video. Due to its minimalistic design, it allows your audience to keep his/her focus on what is being shown on the screen without getting distracted by the visual effects. In this animation, a story will be told using a whiteboard to the audience using drawings. It is good for an educational purpose.

8. Clay Animation

A kind of stop motion were pieces of clay are used to form various characters. Here water based or oil based clay are used. It is a time-consuming process. That is why clay animated movies are much shorter than other animated ones.

9. Rotoscope Animation

In this technique, the footage is software-traced using the rotoscoping tool. It’s an early animation style. This equipment was developed by Max Fleisher, a Polish-American. Although computers create this animation now, it is still known by its previous name.

10. Typography Animation

In this style, there is both motion and text. This is used in cinematography during the title scene of the movie. If creating font faces is what you like, then this could be your favourite animation style.

At Magic Elements Studios, we are on a mission of making this world a better place, one film at a time.

Increases conversion rates

Video marketing increases your conversion rates by leaps and bounds. A compelling video that is cleverly packaged with attractive visuals and text is designed to impact a viewer’s buying behaviour and convert customer viewership into leads.

Advertises better

Running a business takes hard work, effort and perseverance. A video can easily explain what your company has achieved since its inception, which would impress your clients and motivate them to give you an opportunity to work with them.

Video over text-based content

Consumers now prefer watching a short video clip explaining the entire product in detail to reading a manual with complete instructions. As a result, more than 45% of business organisations have an explainer video on their website – the best and cost-effective way for your website to go viral.

There is so much to explore

There are no hard-and-fast rules when it comes to video marketing, the field is yours. You can use either one or a combination of different techniques to market your campaign. Explore and experiment with CGI, talking heads, animation and much more, and choose what suits your campaign best.

Videos are mobile-friendly

Cellphones, tablets and iPads have become the way of life. Not everyone is inclined to watch a full-fledged video on their laptop or personal computer as they are constantly on the go. People enjoy watching YouTube videos on their phone, and the use of smartphones is increasing day by day. Therefore, you can be sure that your video audience will only increase over time.

Retains audience retention

Do your readers actually read the complete description or do they read the first couple of lines and skip the rest? On the other hand, you can measure the number of views on a video, click-through-rates and even the exact point of time at which they stopped watching the video.

Great for email marketing campaigns

All of us know about junk and spam emails, and nobody wants to check an email from an unknown sender. However, video content greatly motivates people to subscribe to your website and increase click-through rates by 200-300 %.

Encourages social sharing

Contrary to a text-based product description, videos are much easier to share across multiple social media platforms. One can post the video on their Facebook, Twitter and Instagram wall and add it to their Stories as well. Moreover, they can share the same over chat applications such as Messenger and WhatsApp. Social shares can increase audience traffic to your website, which is always a good thing.

Improves SEO results

You’re 53 times more likely to be visible on Google if you have uploaded relevant video content on your website. For better SEO results, choose your title and descriptions wisely and provide relevant links back to your products.

Stronger emotional appeal to your audience

Video marketing manages to send across a stronger emotional appeal to the audience. The planned tonal change, emotional music and facial expressions are the best way to interact with the audience and gain their interest.

In this modern age of going digital, there’s simply no reason to not adopt video marketing for your website. Therefore, work on those ideas and create a brilliant video marketing strategy to impress your clients and skyrocket your company’s sales in no time.